Facebook has lots of exciting ways to make money. Facebook has create opportunities for many people globally, from business owners, entrepreneur, content creator and more. In this article, we will introduced you to how you can make money from Facebook through “Instant Article ” and also guide you on how to set up and Brand Collabs Manager .
Facebook Brand Cola in one of the many ways you can earn from your content on Facebook. There are other ways you can earn from Facebook either as a business person, content creator or even non content creators. Before we dive into how you can earn from Facebook via Brand Collabs Manager , let us see Facebook in brief.
To help brands discover you for branded content promotion on your Facebook page, you can use a tool that connects brands and creators called “Brand Collabs Manager”
What is Brand Collabs Manager?
Brand Collabs Manager is a tool that helps you form business partnerships with brands to create branded content. Branded content is produced by a creator like you for payment by a business partner. The original content you create is influenced by or features the partner or its product(s).
Connect with brands looking to promote their products and services. Branded content tools make it easier to be discovered for paid partnerships and unlock the earning potential of your presence across Meta platforms.
Brand Collabs Manager gives you the ability to:
- Keep track of all of your branded content and partnerships
- Maintain a portfolio (for brands to find you)
- Communicate directly with a brand through Page-to-Page messaging
- View a list of project briefs you’re eligible to apply for based on a brand’s campaign criteria
- See audience and performance insights to identify your best original content
Who is eligible to earn using Brand Collabs Manager?
You must have atleast Have 1,000 followers and at least one of the following:
- 15,000 post engagements (The number of times people have engaged with your posts through likes, comments and shares and more.) in the last 60 days.
- 180,000 minutes viewed in the last 60 days.
- 30,000 1-minute views for 3-minute videos in the last 60 days.
- Be a Page admin for the Page you are submitting
- Have a Page that is in a Brand Collabs Manager eligible country, see eligible countries here.
If you want to post branded content on your Facebook Page, you must be the owner or an admin of the Page. Facebook accounts must request access to the branded content tool. Access to the branded content tool is separate from access to Brand Collabs Manager and is not a requirement to use Brand Collabs Manager.
Brand Collabs Manager is available on desktop only.
Creator portfolio
To be able to match and connect with a business in Brand Collabs Manager, you have to first create a portfolio. Brands look to see how closely you and your audience match their audience, based on criteria such as interests, gender, age range and more. So it’s important that your portfolio is an accurate representation of you!
To get started, fill in the following for your portfolio:
- Your introduction section – let brands know who you are! You can also upload a media kit if you have one.
- Select past partnerships to feature – you can also set this to include future branded content partners automatically.
- Audience metrics – customise the audience metrics you’d like to show on your portfolio.
Brands will also see the following on your portfolio:
- A post feed that can be filtered by branded content posts.
- Reporting metrics on the performance of your past branded content posts.
Why is this important?
Potential partners (businesses, advertisers, brands or marketers) will use this information to find and contact you about branded content opportunities. Learn more about setting up your creator portfolio.
Project briefs
A project brief is an official proposal by a brand seeking a creator with whom to collaborate on content.
Head to Open under Project briefs to see which briefs you’re eligible to apply for based on brands’ campaign criteria. You can apply to a brief to show your interest in working with that brand on their project.
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How to apply for a project brief
Go to Brand Collabs Manager.
Select the Home tab.
You’ll automatically see the project briefs that you pre-qualify for based on your audience, the topics your content covers and other determining factors selected by the brands.
Select a brief that looks interesting to you.
If you want to apply for that project, select Respond to project brief.
Enter a custom message expressing your interest in the project.
When you’re ready, select Send.
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