How to earn money from Facebook in-stream ads?

How do i make money from Facebook through in-stream ad? Facebook has create opportunities for many people globally, from business owners, entrepreneur, content creator and more. In this article, we will introduced you to how you can make money from Facebook through “Instream ads” and also guide you on how to set up and in-stream ad.

Of course, In-stream ads in one of the many ways you can earn from Facebook. There are other ways you can earn from Facebook either as a business person, content creator or even non content creators. Before we dive into how you can earn from Facebook via in-stream ads, let us see Facebook in brief. See also How you can make money from Facebook through “Fan subscriptions”


About Facebook?

Facebook is an online social media/networking platform owned by an American company called “Meta”. The platform was Founded in 2004 by an American named Mark Zuckerberg with his fellow Harvard College students and roommates namely; Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students.
Facebook Membership was initially limited to Harvard students, as time goes on, it expands to other North part of American universities and, since 2006, the platform membership was opened up to anyone over 13 years old.
As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022.It was the most downloaded mobile app of the 2010s. Anyone can access Facebook from devices such as computers, tablets and smartphones with Internet connectivity.
On joining facebook, users can create a profile updating information about themselves. They can post text, photos and multimedia which are shared with any other users who have agreed to be their “friend” or, with different privacy settings, publicly.
Using facebook to share post text, photos and multimedia which can be view globally makes the platform a global community that any smart and business minded person can take advantage of, that bring us to using the facebook platform to monetize. Now, let us dive in fully to one of the ways you can make money from facebook.

How to money from your content on Facebook through in-stream ads in your videos

In-stream ads help eligible video creators earn money by including short video or image ads in qualifying videos. Creators get a share of the revenue from the video ads shown to their viewers. Viewers must view the entire ad to continue watching a video. As advertisers target different audiences, viewers will probably see different ads.

Whether you’re content creator, driving customers to your stire, publishing to a blog, or rendering a service, Facebook monetization tools can help you earn more money.

There are tons of ways to make money from your Facebook, but here, we will focus how to earn from your Facebook contents through “in-stream ads” before you do that, first you must be eligible to monetize your contents on facebook. Meaning your Facebook page and the content you post on it must abide by the platform’s eligibility requirements, which are Facebook Community Standards, Partner Monetization Policies, Content Monetization Policies.

Which page is eligible to earn through in-stream ads?

Note that, only Facebook Pages are eligible to use the in-stream ads to earn on Facebook. You’re eligible for in-stream ads if you are 18 years or older and meet the criteria below;
  1. You must publish videos from a Page, not a profile, to be eligible for in-stream ads. Learn how to convert a profile to a Page and about Facebook video template for Pages.
  2. You must meet our Partner Monetisation Policies, not only to be eligible for in-stream ads, but to stay eligible.
  3. This metric helps determine how successfully you’ll be able to monetize with in-stream ads. In the last 60 days, you need to have met the following requirements:
  4. Videos must be published from a Page that has at least 10,000 followers.
  5. Review the current (but growing!)
  6. To be eligible for in-stream ads, your videos must be at least one minute long. If your content is longer than three minutes, we recommend that you program your content to have a natural break at the one-minute mark. Please note that while in-stream monetisation supports content less than three minutes long, the requirements around publishing 3-minute video content must be met in order to include in-stream ads in your videos.
    • Eligibility Requirements for video on demand
    • 600,000 total minutes viewed in the last 60 days. This can include on-demand, live or previously live videos. This does not include minutes viewed from crossposted, boosted or paid watch time.
    • Page has at least five active videos. Videos can be on-demand or previously live, but this does not include active crossposted videos.
  7. Additional requirements for live videos
    • At least 60,000 minutes of the 600,000 total minutes viewed in the last 60 days must include minutes viewed from live videos.

How to check in-stream ads eligibility

You can check your in-stream ads eligibility status in Creator Studio.

To check you eligibility status directly, head to Creator Studio > Monetisation overview

Check your eligibility or use the guide below to check later while you continue reading.

  1. Go to Creator Studio and click the Monetisation tab.
  2. Click Policy issues and select the Page you want to check.
  • If your status is green, you’re eligible.
  • If it’s orange, you’ll need to make some changes to avoid losing your eligibility.
  • If it’s red, your Page is ineligible for monetization.


Your eligibility status takes into account a combination of both Page health signals and possible violations.
with in-stream ads, creators making longer, authentic content can earn money by inserting ads into qualifying videos. There are three types of ad placements that can be inserted into your content: pre-roll, mid-roll and image ads.

You decide which videos you want to monetize, and then when we tailor the ad experience to the viewer based on where they’re watching. To make the most of in-stream ads, follow our best practices and leverage Creator Studio to better understand performance.


How to get started with Facebook in-stream ads

Before you get started with in-stream ads, see the following helpful tips

  • Choose your financial admin, or the person who will receive all financial information relating to in-stream ads. You can assign multiple financial admins.
  • Choose an editor to enable and disable ads. You can assign multiple editors.
  • Have your tax ID. This could be a VAT number or other government-issued tax ID.
  • Have your bank account or International Bank Account (IBAN) number.
  • Have your company’s address, phone number and email address.

How to Set up in-stream ads in Creator Studio

Once you have checked your eligibility status and you are eligible, you can begin the in-stream ads onboarding process from within Creator Studio.

  1. Click Monetisation on the left-hand side of the menu to review your Page’s in-stream ads for Live eligibility status.
  2. If eligible, click Set up.
  3. Select your Page.
  4. Review the terms and conditions, then click Agree to Terms.
  5. Set up your payment account.
  6. Submit your Page for review.

How to include ads on existing videos

There are two places where you can enable in-stream ads on your back catalogue of content.

  • The first is when you onboard your Pages to in-stream ads. You can choose to automatically monetise all eligible videos uploaded in the last 30 days in one step.
  • The second place is in your monetisation settings.

The facebook Backfill will only monetise the last 30 days of eligible videos. If you have older videos contents that you would like to monetise, try the facebook bulk monetisation in Creator Studio.


How to place the facebook in-stream ad

 There are two methods for including ads in your videos, You can select the manual placements, or select automatic placements to have ads included in natural breaks in your content and maximise earnings.


Method 1: Automatic placements

Facebook automatically detects ideal placements for ads by looking for natural breaks in the content. This is meant to give viewers the best possible experience and works best when videos have natural 1- to 2-second pauses. It also helps you save time and improve payouts. You can choose automatic placements at the Page or video level and enable it on your backlog of eligible videos in Creator Studio or Page settings. This will automatically include ads in eligible videos uploaded in the past 30 days.


Method 2: Manual placements

The manual ad placement method allows you adjust and place the ad  how you like. You get to decide exactly where to include an ad. If you choose multiple placements, viewers will see ads in different places, depending on when they last watched an ad.

Be deliberate about where you place ads. Try to include them where they won’t interrupt you mid-speech, mid-sentence or mid-scene. This can create a poor experience for your audience.

If you choose to use manual placements, we recommend that you allow Facebook to adjust your in-stream ad point. Facebook will move it up/down 10 seconds to provide the best viewer experience. To do this, tick the box next to “Automatically adjust in-stream ad placements to improve your viewers’ experience”.

READ: How to make money with “Facebook Branded content



This is how you can earn from your Facebook content using the in-stream ad monetization method. To include in-stream ads in your videos, you first have to submit them for approval. This review process ensures that videos with in-stream ads meet our brand safety and monetization requirements. We hope this article is useful, if you have any question, kindly reach out to us for help. Share our articles to support us.

About Bold 201 Articles
IT specialist and blogger dedicated to empowering individuals by providing valuable information, access to resources, and essential skills for personal development. Committed to making a positive impact through knowledge-sharing

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